The 3 Types of Leads: Why One-Size-Fits-All Follow-Up Fails and What to Do Instead
Published on: 02/07/2025
One-size-fits-all follow-up wastes leads. Insurance prospects fall into 3 types: Active Buyers (hot, ready now), Interested Researchers (warm, need education), and Accidental Browsers (cold, need long-term nurture). Tailor follow-up timing and messaging by type to boost conversions and sales efficiency. Use CRM lead scoring and automation to prioritize and personalize outreach, improving engagement and ROI. Stop generic follow-ups; start converting more leads with targeted strategies.